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Markey
Theme: System (currently light)

Market positioning

Mainstream

The volume middle of the market, the default tier for most nameplates.

73 entries

Generations and halo trims, the entries that carry the tags. Their nameplate hubs are one breadcrumb up.

The Chevrolet bowtie emblem, a stylised horizontal cross shape

Generation · GM B-body (1st gen)

Chevrolet Impala (first generation)

1957–1958

Toyota emblem

Generation · J40

Toyota Land Cruiser (J40)

1960–1985

Ford blue oval logotype

Generation · Mustang I

Ford Mustang (first generation)

1964–1973

The Chevrolet bowtie emblem, a stylised horizontal cross shape

Generation · F-body (1st gen)

Chevrolet Camaro (first generation)

1966–1969

Toyota emblem

Generation · A20/A30

Toyota Celica (A20/A30)

1970–1977

The Renault diamond, a faceted lozenge outline in dark grey

Generation

Renault 5

1972–1985

Volkswagen VW roundel

Generation · B1

Volkswagen Passat (B1)

1973–1981

Volkswagen VW roundel

Generation · Typ 17

Volkswagen Golf Mk1

1974–1993

The Honda wordmark: a red slab-serif "HONDA" logotype

Generation · SJ/SM

Honda Accord (first generation)

1976–1981

The Mazda wordmark in blue lowercase letters

Generation · SA22C/FB

Mazda RX-7 (SA22C/FB)

1978–1985

The Mitsubishi three-diamond mark in red, next to the Mitsubishi Motors wordmark

Generation · L040/L140

Mitsubishi Pajero

1982–1991

Toyota emblem

Generation · V10

Toyota Camry (V10)

1982–1986

The Renault diamond, a faceted lozenge outline in dark grey

Generation · J11

Renault Espace (Mk1)

1984–1991

The Renault diamond, a faceted lozenge outline in dark grey

Generation · X57

Renault Clio (Mk1)

1990–1998

The Opel emblem: a stylised lightning bolt inside a circular ring, forming the current 'Opel Blitz' badge

Generation · T91

Opel Astra F

1991–1998

Ford blue oval logotype

Generation

Ford Mondeo (first generation)

1992–2000

The Subaru wordmark in a stylised sans-serif typeface

Generation · GC/GF/GM

Subaru Impreza

1992–2000

Toyota emblem

Generation · XA10

Toyota RAV4 (XA10)

1994–2000

The Renault diamond, a faceted lozenge outline in dark grey

Generation · X64

Renault Mégane

1995–2003

The Škoda wordmark in a dark green sans-serif typeface

Generation · 1U

Škoda Octavia Mk1

1996–2010

Citroën double-chevron badge

Generation

Citroën Xsara

1997–2006

Ford blue oval logotype

Generation · C170

Ford Focus (first generation)

1998–2007

The Renault diamond, a faceted lozenge outline in dark grey

Generation · X65

Renault Clio (Mk2)

1998–2012

The Mitsubishi three-diamond mark in red, next to the Mitsubishi Motors wordmark

Generation · V60/V70

Mitsubishi Pajero

1999–2006

Toyota emblem

Generation · T230

Toyota Celica (T230)

1999–2006

Ford blue oval logotype

Generation

Ford Mondeo (second generation)

2000–2007

Peugeot wordmark with the chrome lion emblem

Generation · T5

Peugeot 307

2001–2008

The Renault diamond, a faceted lozenge outline in dark grey

Generation · J81

Renault Espace (Mk4)

2002–2015

The Renault diamond, a faceted lozenge outline in dark grey

Generation · X84

Renault Mégane

2002–2008

The Mazda wordmark in blue lowercase letters

Generation · SE3P

Mazda RX-8 (SE3P)

2003–2012

Toyota emblem

Generation · XW20

Toyota Prius (XW20)

2003–2012

Citroën double-chevron badge

Generation · B5

Citroën C4 (B5)

2004–2010

Ford blue oval logotype

Generation · C307

Ford Focus (second generation, Europe)

2004–2010

Hyundai badge: a stylised, slanted letter H inside an oval

Generation · JM

Hyundai Tucson (JM)

2004–2009

The Opel emblem: a stylised lightning bolt inside a circular ring, forming the current 'Opel Blitz' badge

Generation · A04

Opel Astra H

2004–2014

Kia wordmark: the letters K I A in a continuous, unbroken flowing script

Generation · ED

Kia Cee'd (ED)

2006–2012

The Nissan badge: a circular ring around the wordmark, rendered as a flat outline

Generation · J10

Nissan Qashqai (J10)

2006–2013

Peugeot wordmark with the chrome lion emblem

Generation · A7

Peugeot 207

2006–2015

Hyundai badge: a stylised, slanted letter H inside an oval

Generation · FD

Hyundai i30 (FD)

2007–2012

Peugeot wordmark with the chrome lion emblem

Generation · T7

Peugeot 308 (T7)

2007–2013

The SEAT S.A. wordmark, rendered in black

Generation · 6J

SEAT Ibiza

2008–2017

The Nissan badge: a circular ring around the wordmark, rendered as a flat outline

Generation · ZE0

Nissan Leaf (Mk1)

2010–2017

Peugeot wordmark with the chrome lion emblem

Generation · A9

Peugeot 208

2012–2019

Toyota emblem

Generation · ZN6

Toyota 86 (ZN6)

2012–2021

The Chevrolet bowtie emblem, a stylised horizontal cross shape

Generation · GM Epsilon II LWB (10th gen)

Chevrolet Impala (tenth generation)

2013–2020

Peugeot wordmark with the chrome lion emblem

Generation · T9

Peugeot 308 (T9)

2013–2021

The Chevrolet bowtie emblem, a stylised horizontal cross shape

Generation · GM Alpha (6th gen)

Chevrolet Camaro (sixth generation)

2015–2023

Toyota emblem

Generation · AN110/AN120/AN130

Toyota Hilux (AN110/120/130)

2015–present

Hyundai badge: a stylised, slanted letter H inside an oval

Generation · PD

Hyundai i30 (PD)

2016–present

The Nissan badge: a circular ring around the wordmark, rendered as a flat outline

Generation · ZE1

Nissan Leaf (Mk2)

2017–2025

The SEAT S.A. wordmark, rendered in black

Generation · 6F

SEAT Ibiza

2017–present

Toyota emblem

Generation · XV70

Toyota Camry (XV70)

2017–present

Volkswagen VW roundel

Generation · AW

Volkswagen Polo Mk6

2017–present

Kia wordmark: the letters K I A in a continuous, unbroken flowing script

Generation · CD

Kia Ceed (CD)

2018–2026

Toyota emblem

Generation · E210

Toyota Corolla (E210)

2018–present

Toyota emblem

Generation · XA50

Toyota RAV4 (XA50)

2018–2025

Peugeot wordmark with the chrome lion emblem

Generation · P21

Peugeot 208

2019–present

The Renault diamond, a faceted lozenge outline in dark grey

Generation · BJA

Renault Clio (Mk5)

2019–present

The Škoda wordmark in a dark green sans-serif typeface

Generation · NX

Škoda Octavia Mk4

2019–present

Citroën double-chevron badge

Generation · C41

Citroën C4 (C41)

2020–present

Hyundai badge: a stylised, slanted letter H inside an oval

Generation · NX4

Hyundai Tucson (NX4)

2020–present

The Honda wordmark: a red slab-serif "HONDA" logotype

Generation · FE/FL

Honda Civic (eleventh generation)

2021–present

The Nissan badge: a circular ring around the wordmark, rendered as a flat outline

Generation · J12

Nissan Qashqai (J12)

2021–present

The Opel emblem: a stylised lightning bolt inside a circular ring, forming the current 'Opel Blitz' badge

Generation · C02

Opel Astra L

2021–present

Toyota emblem

Generation · J300

Toyota Land Cruiser (J300)

2021–present

The Renault diamond, a faceted lozenge outline in dark grey

Generation · BCB

Renault Mégane E-Tech Electric

2022–present

Ford blue oval logotype

Generation · S650

Ford Mustang (S650)

2023–present

The Honda wordmark: a red slab-serif "HONDA" logotype

Generation · CY

Honda Accord (eleventh generation)

2023–present

The Subaru wordmark in a stylised sans-serif typeface

Generation · GU

Subaru Impreza

2023–present

Volkswagen VW roundel

Generation · B9

Volkswagen Passat (B9)

2023–present

The Renault diamond, a faceted lozenge outline in dark grey

Generation

Renault 5 E-Tech

2024–present

The Renault diamond, a faceted lozenge outline in dark grey

Generation

Renault 4 E-Tech

2025–present

The Mitsubishi three-diamond mark in red, next to the Mitsubishi Motors wordmark

Generation

Mitsubishi Pajero

2026–present

Other market positioning views