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Markey
Theme: System (currently light)

Market positioning

Premium

Positioned above mainstream on brand, materials and equipment rather than size.

45 entries

Generations and halo trims, the entries that carry the tags. Their nameplate hubs are one breadcrumb up.

The Chevrolet bowtie emblem, a stylised horizontal cross shape

Generation · C1

Chevrolet Corvette (C1)

1953–1962

Citroën double-chevron badge

Generation

Citroën DS

1955–1975

The Porsche crest outline: a shield bearing the rearing horse of Stuttgart, mounted between antler motifs

Generation

Porsche 911 (classic)

1964–1989

BMW roundel

Generation · E12

BMW 5 Series (E12)

1972–1981

BMW roundel

Generation · E24

BMW 6 Series (E24)

1976–1989

Toyota emblem

Generation · A40/A50

Toyota Supra (A40/A50)

1978–1981

The DMC wordmark on a black rectangular background

Generation

DeLorean DMC-12

1981–1982

BMW roundel

Generation · E30

BMW M3 (E30)

1986–1991

The Mazda wordmark in blue lowercase letters

Generation · FD3S

Mazda RX-7 (FD3S)

1991–2002

BMW roundel

Generation · E36

BMW M3 (E36)

1992–1999

The Mercedes-Benz three-pointed star, rendered in chrome, inside a circular ring

Generation · W202

Mercedes-Benz C-Class (W202)

1993–2000

The Audi emblem: four interlocking rings in a row

Generation · B5

Audi A4 (B5)

1994–2001

The Audi emblem: four interlocking rings in a row

Generation · C4

Audi A6 (C4)

1994–1997

BMW roundel

Generation · E39

BMW 5 Series (E39)

1995–2003

The Audi emblem: four interlocking rings in a row

Generation · 8L

Audi A3 (8L)

1996–2003

The Mercedes-Benz three-pointed star, rendered in chrome, inside a circular ring

Generation · W168

Mercedes-Benz A-Class (W168)

1997–2004

The Audi emblem: four interlocking rings in a row

Generation · 8N

Audi TT (8N)

1998–2006

BMW roundel

Generation · E53

BMW X5 (E53)

1999–2006

Volkswagen VW roundel

Generation · 7L

Volkswagen Touareg

2002–2010

The Audi emblem: four interlocking rings in a row

Generation · 4L

Audi Q7 (4L)

2005–2015

BMW roundel

Generation · E71

BMW X6 (E71)

2007–2014

The Mercedes-Benz three-pointed star, rendered in chrome, inside a circular ring

Generation · W204

Mercedes-Benz C-Class (W204)

2007–2015

The Nissan badge: a circular ring around the wordmark, rendered as a flat outline

Generation · R35

Nissan GT-R (R35)

2007–2025

The Audi emblem: four interlocking rings in a row

Generation · 8R

Audi Q5 (8R)

2008–2017

Tesla ‘T’ emblem

Generation

Tesla Roadster

2008–2012

Volkswagen VW roundel

Generation · 7P

Volkswagen Touareg

2010–2018

The Mercedes-Benz three-pointed star, rendered in chrome, inside a circular ring

Generation · W176

Mercedes-Benz A-Class (W176)

2012–2018

BMW roundel

Generation · I01

BMW i3

2013–2022

The Audi emblem: four interlocking rings in a row

Generation · 8S

Audi TT (8S)

2014–2023

BMW roundel

Generation · I12/I15

BMW i8 (I12/I15)

2014–2020

The Audi emblem: four interlocking rings in a row

Generation · B9

Audi A4 (B9)

2015–2025

The Audi emblem: four interlocking rings in a row

Generation · 4M

Audi Q7 (4M)

2015–2026

Tesla ‘T’ emblem

Generation

Tesla Model X

2015–2026

The Audi emblem: four interlocking rings in a row

Generation · FY

Audi Q5 (FY)

2016–present

Tesla ‘T’ emblem

Generation

Tesla Model 3 (2017)

2017–2023

The Audi emblem: four interlocking rings in a row

Generation · C8

Audi A6 (C8)

2018–2025

BMW roundel

Generation · G05

BMW X5 (G05)

2018–present

Volkswagen VW roundel

Generation · CR

Volkswagen Touareg

2018–2026

BMW roundel

Generation · G06

BMW X6 (G06)

2019–present

The Porsche crest outline: a shield bearing the rearing horse of Stuttgart, mounted between antler motifs

Generation · 992

Porsche 911 (992)

2019–present

Toyota emblem

Generation · J29/DB

Toyota GR Supra (J29/DB)

2019–2026

The Audi emblem: four interlocking rings in a row

Generation · 8Y

Audi A3 (8Y)

2020–present

The Chevrolet bowtie emblem, a stylised horizontal cross shape

Generation · C8

Chevrolet Corvette (C8)

2020–present

Tesla ‘T’ emblem

Generation

Tesla Cybertruck

2023–present

Tesla ‘T’ emblem

Generation

Tesla Model 3 (Highland)

2023–present

Other market positioning views